BRAND CONCEPT

THE BRAND VISION

Our Vision is to become the paradigm brand for swimming,
in a world where more and more people see water sports as the healthiest,
most enjoyable and natural way to stay fit and live a better life.

THE BRAND MISSION

Create innovative, stylish, best performing,
sports inspired products for anyone who wants to learn, practise, compete
and simply enjoy an active life, in and out of the water.

BRAND VALUES

INNOVATION. AUTHENTICITY. PASSION. SELF ACHIEVEMENT

INNOVATION.

Every day, we strive to find new,
better ways of doing things
to make swimmers’ everyday life easier,
providing outstanding products and technology
for in and out of the water.

AUTHENTICITY.

We believe in sport whichis as real and clean
as water itself. We work closely with athletes
to learn from them and allow them to perform
at their best. The knowledge we acquire enables us
to improve swimmers’ everyday lives.

PASSION.

We are a passionate brand,
run by a passionate team.
We love sport, performance and success.
We admire those who are constantly looking
to take up a challenge, like champions do.

SELF ACHIEVEMENT.

We are a Company with entrepreneurial spirit.
We seek new challenges on a daily basis,
supporting active people
in their efforts to succeed in winning
their personal "everyday medals".